Published: 2022-07-18

What I learned in the first year of starting a podcast, and commonly asked questions.

My hope is that this post will serve two purposes:

  1. Be a reflection on starting and doing a podcast for a year on what I’d consider a pretty niche topic, Scala developer Tooling.
  2. Be a collection of answers to commonly asked questions I get about starting a podcast, in hopes to help others on their journey.

Feel free to jump down to the section that interests you the most, or just keep reading.

How do you pick a topic?

When I first wanted to start a podcast, it was for a variety of reasons that probably differ a bit per individual, but one of the main reasons for me was that throughout Covid my interaction with people was almost entirely limited to online activity. It was really during that time for me that I got even more heavily involved in the Scala community, and starting really connecting with people that I was interacting with on a daily basis, digitally. With that being said, they were just drive-by interactions, short chats on Discord, or even just thumbs up on GitHib issues. I often heard others fondly talk about chatting with friends at conferences, skipping a session and hacking on something together, or just in general having conversations about the interests you share that not many of your direct in-person circles do. I longed for that experience, and thought maybe starting a podcast talking about something I deeply cared about and spent an exuberant amount of time on was a good idea.

The practical advice I pull out of that is that if you’re going to start a podcast, start it about something you care about. Start it about something you don’t mind spending hours of your weekend time researching about, or re-listening to recorded episodes as you edit, or search around for new topics to talk about. We’ll get into this more later, but it also helps to be a part of the community of the thing you’re going to be speaking about. This helps tremendously with finding new guests, hearing about new interesting topics you can cover, and to help spread the word around about this new show that you’re putting effort into. You also want to make sure there is enough substance and options to talk about in this topic. This is all made easier when you’re actively participating in that community.

It’s also worth mentioning that when thinking about your topic, you should also put some thought into your audience. While it may seem obvious, if you pick a more niche topic you need to know that you’re working with a much smaller pool of people that will probably engage in your podcast in a very different way. Here are some things I considered when thinking about my potential audience when I started Tooling Talks.

These are still questions I often think about when I look at the trends in listeners, the amount of listeners I have, or when inviting new guests.

How do you even make a podcast?

Thankfully, this is a topic pretty well covered out there, so I won’t go too much into the technical details, but will give an overview of some of the choices I made here.

I find that most of the confusion about a podcast comes from distribution, not the actual “making” the podcast. Once you have a recording, that recording needs to somehow be distributed to the various services that people listen to. Your podcast is really just an rss feed that needs to be hosted so that people can subscribe to or that services like Spotify or Deezer can subscribe to in order to distribute your podcast. Apart form your actual feed you’d also need to actual host your audio files in a place the feed can access. You’d also then need to go to every service you want to distribute your podcast to and register your podcast with them so they know to follow your rss feed. While you can do all this manually, it’s not something I’d recommend. There are plenty of services that offer to do all of this for you. Apart from just hosting your actual podcast and rss feed, they also make it much easier to distribute your podcast to other services, they offer embedded players for your podcast episodes, and some even offer you a simple landing page to act as a website. I personally use Buzzsprout for this, which as been fantastic. I even have a website with them even though I never link it, since I prefer my own minimal site. There are a bunch of options here, and the search that you should be doing is “what’s the best place for me to host my podcast”. Since there’s abundant articles out there for this, I’ll leave that research up to you, but instead leave you with a few things I considered when I chose to use Buzzsprout.

What do you need?

If we wanted to completely simplify this section, you could just say:

However, that’s pretty radically over-simplified. I’ll break down what I chose to get and why.

Recording

Arguably the most important thing in making a podcast is audio quality. I have an entire section on this down below, but this often translates to three things:

  1. Getting a better microphone to connect to your recording device
  2. Using recording-specific software to help with noise reduction and quality
  3. Using some type of post-production software to edit your podcast

Having an external microphone will almost always sound better than using your built-in mic. I think there is some confusion here where people assume that this is always very expensive, but there are mics in the under $100 range that will greatly improve your audio quality. The nice thing is that investing in a mic here doesn’t just need to be for your podcast, but can also benefit you on work calls, recordings, or anything else you might want to use a mic for. I wouldn’t recommend going out right away and dropping a ton of money here, but getting an affordable external mic here will help. Keep in mind that even with a nice mic, a crappy environment or incorrect usage can totally negate any gains here. Again, we’ll talk about controlling quality down below.

There are multiple ways to record your podcast. Some of the most obvious are just to recording your Google Meet call, your Zoom audio, or whatever software you’re choosing to use. This is for sure the cheapest, but not the highest quality. There is also software specifically made for recording which can do things like recording on separate audio tracks or local buffering that can really help the quality of your sound and ease post-production. I use Squadcast for this and have had a great experience.

For editing I use Audacity. There are a ton of other more-advanced tools out there for this, but if you want a tool that can normalize your audio, easily split and join clips, and make transitions with, then Audacity is great. It’s also open source and free, which was a nice bonus for me. There is actually a ton of useful articles about using Audacity on the Buzzsprout blog.

Hosting and Distributing

I already covered this a bit up above, but I host my podcast on Buzzsprout. One of the main features I wanted was to be able to embed an episode. Here’s what that looks like for me:

I also wanted to be able to style it to match my website, which was pretty easy to do. Since I wanted to host these, I also needed a website, which I was able to make myself(with Scala) and host on Vercel. Again, if you don’t want to do this part, it’s much easier to just use the built-in website that many podcast hosting sites will provide for you.

Since I use Buzzsprout, distribution was also pretty easy. Most of them were just button clicks, but there were a couple more that involved going to their respective sites and registering, and sometimes submitting the feed manually. I have my podcast being circulated on around 20 different site mostly thanks to how easy the process was.

I haven’t mentioned it yet, but if you host your own site, you obviously need a domain name. Here is also the part you could talk some about branding, using a dedicated Twitter account, etc. I made some opinionated choices here to not really brand it too separately from myself. Mainly because I didn’t want to have to deal with it feeling like a “brand” or separate project, but just an extension of myself. This is why I don’t have a separate dedicated Twitter account for Tooling Talks, a separate way to support the show, and why the branding on the site looks very similar to my personal site.

What does it cost?

So this section can be radically different depending on how much you want to invest in this. You could get by with a pretty minimal budget here if needed, but to give you a real idea, I’ve outlined the setup and regular costs for Tooling Talks down below.

Setup costs

Cost Item
$14.16 Domain name and ICANN fee - Purchased for one year via Namecheap
$0 Hosting on Vercel - The free account is fine for this
$24.63 Logo for podcast - Ordered via Fiverr
€255 Creative Bundle (mic and interface) - Included a RØDE NT1-A and a Focusrite Scarlett Solo. Both of these I can use for streaming and for work calls.
€34.99 Mic arm - Not necessary but depends on your mic and greatly helps with placement.

Monthly costs

Cost Item
€7 Avatar for guest - Again, from the same artist on Fiverr. Price fluctuates a bit due to tipping.
$12 Monthly cost to host on Buzzsprout - They do have a free account, but it only keeps your episodes for 90 days.
$20 Monthly cost for Squadcast - This is the cheapest tier they have.

One way to offset these costs is to provide a way for people to support the show financially. This can be through Patreon, ko-fi, or even GitHub Sponsors. I used ko-fi for a while, but after about 3/4 of the year of having it I decided to just close it down. I had gotten a couple one-off gifts there, but I also felt pressured to add regular updates their to justify it. Since I didn’t want to do that, I just opted for my personal GitHub Sponsors page since that’s where most of my activity can be seen anyways.

How much time does it take?

This is arguably as important or more important than the actual monthly financial cost to have a podcast. Depending on how much you value your time, this is where the cost really comes in, and also why it’s important that you enjoy the topic you chose in the first place. While I’ve found that it can vary a bit on the guest, the quality of the recording, etc, here is how I end up breaking down the expected time an episode will take me. Note that some of these are hard to quantify since some of my guests I know really well and it’s just a simple message, where others I’ve had to hunt down their contact info by reaching out to mutual contacts, cold emailing, Twitter DMing, etc. The same goes for preparing since if I’m going to interview someone about Metals there is way less prep needed than for example when I spoke to Rebecca about Unison. So consider all of the vales down below as averages.

Time Activity
1 Hour Figuring out how to contact and actually inviting, and fully planning the episode (average)
3 Hours Playing around with the project we’ll talk about or doing research on it
1.5 Hours The actual recording of the episode
2 Hours Editing the podcast. It typically takes me about 2 times the episode length to edit it
.5 Hour Writing the intro, update the website, communicating with the avatar artist

8 hours per episode is probably a pretty accurate estimate of the average time I spend on a single episode. Originally, I was really surprised by this as I didn’t really expect an episode to take this long. It hopefully puts it into perspective the amount of time that goes into making episodes. NOTE, my episodes are long. They don’t need to be this long. If I’d aim for like a 45 min average, this would shave off hours of time.

How do you invite guests?

This is something I still feel like I haven’t nailed down. In theory the ideal way this goes for me is:

  1. Find someone I’d really like to do an episode with.
  2. Shoot a message to the person asking them to be on the show by showing them who’s been on previously, and link the process I follow so they know what to expect.
  3. Once accepted I send them a Squadcast invite so they can actually put something on their calendar.
  4. About a week before we interview I’ll send them a list of questions likely to appear when we talk.

And that’s it. The fist step of identifying a guest in my opinion is pretty easy, but the reaching them is not if they’re outside of your network. The guests I’ve had on the show that I’ve already interacted with in the past were super easy to invite. I had their contact info, they recognized my name, and they were quick to respond with a yes. Then we go one layer out from that and we have people that I’ve never really spoken with, but we run in the same circles so they at least recognized my name, or maybe even have heard of the show before. Sometimes these were a bit harder since Twitter DMs are a terrible way to get a hold of someone. Most people you try to contact this way won’t even see your message. The difficult part is that sometimes this is the only public way a person has to contact them. Sometimes this an oversight, but sometimes is intentional. This becomes extremely difficult when you’re trying to reach someone outside of your network and in a different ecosystem for example. There are a handful of people I’ve had on my list to have on the show since I’ve started, and some of them I’ve never been able to figure out how to contact, as I don’t even have a shared connection with them, and some of them have just ghosted me even when I found emails or other forms of contact. I think it’s something you just sort of need to accept, that not everyone wants to be on a podcast, and that’s ok. If I find the person’s contact info and they don’t respond, I give it a couple months and then try again. If they don’t respond the second time, I move on unless I come across a mutual contact that is willing to make an introduction.

How do you control quality?

This is another one I’m still working on. Especially if you have guests that aren’t local to you and you’re doing your interviews remotely, there isn’t a lot you can control on your guests end. With that being said, this is also a point that shouldn’t dissuade your guest from being a guest. I don’t want to lose out on a potentially great guest just because they don’t have an external mic. There are other tips to help their quality as well. Here are some tips that I send ahead of time to my guests, and also some things I do to help maintain the quality of sound:

I hope this all helps you on your podcast journey, or just gives you some insight into mine. I’ve really enjoyed talking with all my guests, and have also really learned to appreciate it when I hear quality podcasts since I know first-hand the effort it takes. If you’re considering making a podcast, but still have unanswered questions, don’t hesitate to reach out.

Thanks for stopping by.